Field Note No. 00 · Send a friend

You may not need me. But you know someone who does.

From Aaron Berth · Milwaukee

Buy yourself some peace of mind and send them my way instead. I build trips as a Fora travel advisor and run one-on-one Burn Sessions by video. Pick the friend below and the message is already written.

Even when you're on the other side of the world, hearts travel with you.

Find me

All of me. One door.

You shouldn't have to hunt for me across ten apps, and I'd rather not chase you across them either. Everything I make and everywhere I show up is right here. Come find me when you're ready. I'll find you when I've got something worth saying.

What's new
Reading · feature · October 15, 2026

Gay Rights State at 45: Nice No More

Wisconsin wrote a promise into law in 1982. A man in Appleton found out where it stops.

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Reading · photojournal · October 12, 2026

A Sunday in Three Acts: A day in the life of a solo creative

One Sunday in Milwaukee as a photojournal: The Rot, The Canvas and The Talk, ten stops on foot from Prospect to The Vig.

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Reading · poem · October 11, 2026

Course by Course: Dinner @ 5 at THE Vig

A poem Aaron Berth wrote by hand at The Vig after a walk, edited in the room by Claude.

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Reading · walking guide · October 9, 2026

Milwaukee’s Scars: A Walking Guide for People Who Notice Things

A walking guide for people who notice things: ten stops and a bonus, following a Milwaukee freeway that never got built.

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Reading · essay · September 24, 2026

Forced Perspective: Milwaukee’s Scars

A walk through Milwaukee on September 24, 2026. A freeway that never reached the lake, and the room I used to live in.

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New things land here first. Want them in your inbox instead?

The short version
  1. Who it's forThe friend who needs me more than you do
  2. What you doTap one card. The message is written.
  3. What it costs youNothing. It's my gift to you.
  4. ThenPut yourself in my address book
  5. StartSend me a friend
Send this to

You already know who. Send it.

Burn Sessions · by video · from $77

The friend who's told you the same problem eight times.

One on one, by video. At home: “I keep saying I'll deal with the garage.” At work: “I don't know how to explain what I do.” They leave with their next 10 steps, written down. You get your evenings back.

What they'll get from you

I know just the guy. Aaron Berth does one-on-one Burn Sessions by video: you bring the thing you keep talking about and leave with your next steps in writing.

dopaminefurnace.org/burn-sessions

See Burn Sessions
Journeys · $333 a trip

The friend who's been “planning” a trip since spring.

I'm a Fora travel advisor. They tell me where they want to wake up and I build the trip: the hotels, the itinerary, the stuff that isn't on the first page of Google.

What they'll get from you

I know just the guy. Aaron Berth is a Fora travel advisor: tell him where you want to wake up and he builds the whole trip, hotels and itinerary included.

dopaminefurnace.org/journeys

See Journeys

Opens the share card with the message already written. Send the card, save it, or copy the message.

Already had a session? Your own Pass a match link is in your MatchBook email. When a friend books a paid session with it, your next 15 minutes are on me.

What lands in your mailbox
  1. A card from meDigital for everyone. In the mail if you leave an address.
  2. Field BriefsMy occasional email: what I'm building, where I'm going, and friends-and-family pricing first.
  3. The MatchBook kitPrintable and yours to keep. The button sits right beside Send.

It's my gift to you. Happy Berthday.

Update my address book.

New town, new email, new last name? Put yourself in my book so the card finds you. Two boxes are required. Everything else is up to you, and I read every one myself.

Friends and family

Update my address book.

Mailing address · optional, for a card from me
Printable kit · PDF

Saves on this device as you type. Nothing leaves until you hit send.

A letter, straight An olive branchAn olive branch Three minutes, from me to you, and every way to reach me in one place.

I started a business. Dopamine Furnace Creative, a one-person creative strategy studio in Milwaukee. The site will keep changing, and you never know what you'll find there. That's the point.

You've watched me travel for years. You've cheered it, screenshotted it, told me you wished you could do it too. Now you can. I'm a Fora travel advisor: you tell me where you want to be and I build the trip, the hotels, the itinerary, the stuff you'd never find on the first page of Google. Holiday trips and late-winter escapes are on my desk right now. If you're planning one, or know someone who is, start with me.

Burn Sessions are the other lane: one on one, by video, designed your way, around what you need. Stop the spiral: bring the thing you keep talking about and leave with your next steps. Behind the curtain, Creative Burn: the packages open later next year, and friends and family hear first.

The second half of the launch is the part I've kept quiet: Boiling Point Identity Press, my self-publishing arm. Essays, walks, field guides and the identity library, as real books, with a few projects already under my belt. Dopamine Furnace pays the rent. Boiling Point puts my name on a spine.

My accounts have seen a lot of ideas. This is the one I'm sticking with. I let imposter syndrome make my decisions for too many years. This is me trusting what I'm worth, with my name on it. By January 31 I'll have a clear plan based on my first quarter in business. The more of you paying attention between now and then, the easier that gets.

Family, since some of you are reading: two years ago I broke a cycle. I said how I felt and how I wanted us to move forward. The phone has been quiet ever since, even while you watched me live out loud the whole time. Right now the loudest applause is coming from people I've never met. I've always cheered for you. I'd love for the people who know me to cheer louder.

This is an olive branch. Every way to reach me is right here, beside this letter: my number, my email and every account, all in one place. If you want to know what I'm doing, you're holding it. Keep track of me for a while. I'll be right here if you come back. Even when you're on the other side of the world, hearts travel with you.

With intention,
Aaron

The goal · Launch month

My goal: three paid bookings by the end of October. Trips or sessions, yours could be one.

Through Saturday, October 31

Keep going

Where to next.

Typeset Rangers

Know someone doing great things?

Pin a flyer for a person, a piece of work, or something you want. I approve the board every Friday.

Meet the Rangers
My friends

Good people who do good work.

The friends I send people to, in their own words, and a card you can post to say so.

Meet my friends
About

Meet Darla and Dave.

The best of the Berths and the Cassidys, and where all of this comes from.

Meet the family

You've got the spark.
I've got the matches.

Don't let the imposter syndrome win. Mine or yours.

Journeys

What can I help you with?

Not sure? Start with the room. You can add the trip any time.

Pass the spark

Send them the card.

Sized for Instagram, Facebook and Threads. Tag @furnace.creative so I can say thank you.

Save the card

Sending me to a friend? Pick the card that fits them.