Now booking October sessions

Burn Sessions · Stop the spiral · By video

Dump the whole brain on a real person who's actually interested. Leave with the next steps.

AI will happily take the dump. I'm the one who's interested, and I hand you something to do with it.

I'll probably tell you what your friends have been telling you. The difference is you paid for it, so you'll actually do it.

You know what you want to do. You've told your friends, and they listened. Nothing moved.

Thirty minutes gets you your next 10 steps, with the links. An hour untangles the whole mess. One-on-one strategy sessions by video, at home or at work. I don't do it for you. You do the rest, and you won't be guessing.

Compare the three · Quick answers

Burn book?

Bring me your burn book. I'll bring the trash can, and hand you the matches.

Aaron Berth in black and white, in a cap and denim jacket, hands in his pockets
Who you're talking toAaron Berth · Milwaukee strategist, queer and AuDHD, no judgement
A wastebasket full of crumpled paperThe trash can
A row of matches catching fire one after anotherYour matches

Don't care about baseball, can't get a table, in-laws arriving Friday? Burn Session: vent about anything that's happening. Book a Burn

15 min

Help me decide

Just one decision? Fine. Most things need 30.

$7715 minutes

You leave withThe decision, and one sentence on why

Book 15 min

One decision, made. By you.

One call eating your whole brain? Bring it. I ask until you hear your own answer, and if you're still stuck, I tell you what I'd do.

  • People bringDo I take the job or not?You leave withThe decision, and one sentence on why
  • People bringWhich of these two names?You leave withThe pick, so you can stop thinking about it
See the 15 min MatchBook
30 minStart here

Do it with me

Start here. Your next 10 steps, with the links.

$11130 minutes

You leave withYour next 10 steps, with the links

Book 30 min

Stop dumping. Start acting.

Tell me what you've been telling your friends. I'll probably say what they've been saying. Then we write your next 10 steps with the links, and you start the first one before we hang up.

  • People bringI keep saying I'll update my portfolio.You leave with10 steps, the template link, and step one done on the call
  • People bringI want to start the side thing. I never start.You leave withYour first week planned, the signup links, and a date
See the 30 min MatchBook
60 min

Untangle the whole mess

When the spiral has spirals.

$22260 minutes

You leave withA plan you can follow on a bad day

Book 60 min

Everything on the table, sorted.

Work, home, money, and the thing you haven't said out loud yet. We lay it all out, sort what matters from the noise, and you leave with a plan you can follow on a bad day.

  • People bringI'm thinking about quitting to do my own thing.You leave withA 90-day plan, your first five calls, and the links
  • People bringEverything is due and nothing is moving.You leave withOne list in order, what to drop, and who gets the rest
See the 60 min MatchBook

Every session ends with your MatchBook, a short written plan: what we decided, your next step, and who to call.

Not sure which? Start with 30. Got a lot going on? Take the hour. Or see mine first.

Not sure? Start here

Sessions run on Zoom, Central time.

Pass a match · The referral

Book a session and I send you your own Pass a match link after. When a friend books a paid session with it, your next 15 minutes are on me.

A real one · The Pilot Light

Here's the MatchBook you leave with.

My own session, names off, everything else real. Same question at all three lengths, so you can see what the extra time buys.

The cover · One decision, made. You leave with what you came in with, what you decided, and your first move.

MatchBook · The Pilot Light · Episode 2

Came in with: "My lease ends in April. Do I stay put, or take the business on the road for a year?"

Go. Let the numbers say when.

A road year from a low-cost home base, a monthly floor the road has to clear, and one date that decides it.

  1. Move 1 · Ask about the lake houseIn person, not by text. Then put the deal on one page: the weeks, the costs, who fixes what.By Thanksgiving

You struck it. I just held the box.

Cover + 1 to 2 pages · Start here. The decision plus all three moves, with dates, so the next week runs itself.

MatchBook · The Pilot Light · Episode 2

Came in with: "My lease ends in April. Do I stay put, or take the business on the road for a year?"

Go. Let the numbers say when.

A road year from a low-cost home base, a monthly floor the road has to clear, and one date that decides it.

  1. Move 1 · Ask about the lake houseIn person, not by text. Then put the deal on one page: the weeks, the costs, who fixes what.By Thanksgiving
  2. Move 2 · Run the January testAverage November to January. $1,370 a month or better and the road year is on.Jan 31
  3. Move 3 · Sketch the routeFollow the weather: north for summer, west for fall, south for winter. Park two weeks, move one.By March

You struck it. I just held the box.

The full kit · Everything: the moves, who to call, what to do when you stall, and the kit pages behind the number.

MatchBook · The Pilot Light · Episode 2

Came in with: "My lease ends in April. Do I stay put, or take the business on the road for a year?"

Go. Let the numbers say when.

A road year from a low-cost home base, a monthly floor the road has to clear, and one date that decides it.

  1. Move 1 · Ask about the lake houseIn person, not by text. Then put the deal on one page: the weeks, the costs, who fixes what.By Thanksgiving
  2. Move 2 · Run the January testAverage November to January. $1,370 a month or better and the road year is on.Jan 31
  3. Move 3 · Sketch the routeFollow the weather: north for summer, west for fall, south for winter. Park two weeks, move one.By March

Who to callA tax pro. Bring the questions: what a year on the road does to your home state, your mail and your write-offs.

If you get stuckSlow is the strategy. No signal, no session.

Kit pagesThe base · The route · The money · The January test · The pop-up shop

You struck it. I just held the box.

How a Burn Session works
  1. Book a timePick a length and a slot. Pay online. No phone call first.
  2. KindlingA few optional intake questions. Answer in a sentence, or skip them.
  3. Show upZoom, from wherever you are. We start where you are.
  4. Leave with matchesYour MatchBook lands in your inbox after.

Pants optional. The next step isn't.Pick a time

Not sure where to start?

Neither did I. See my own brief, my session and the MatchBook I walked away holding, then fill in yours and I'll tell you the length.

Something bigger?

Brand, site, launch kit. The whole thing.

If a Burn isn't enough room, say hello. I'll tell you straight whether it's a project or a few more sessions.

At home or at work: what people bringAt home or at work: what people bring Examples of the thing you keep talking about, and what you leave with.

Your place, your week, your people, whoever they are. You've talked it to death. Bring it here, and we turn the talk into steps.

  • I keep saying I'll deal with the garage.30 min · $111You leave withYour next 10 steps, the donation pickup link, and step one done
    See the MatchBook
    MatchBook · 30 min Burn · a sampleGarage: three piles, one Saturday, done by noon.
    1. Set a 90-minute timer Saturday and sort into keep, donate, trash.
    2. Book the donation pickup before you start so the pile has a deadline.
    3. Photograph the empty floor and send it to me.

    Who to call Your pickup service, your most honest friend

  • My week is a pile.30 min · $111You leave withA week that fits on a sticky note
    See the MatchBook
    MatchBook · 30 min Burn · a sampleOne sticky note runs the week. Everything else waits.
    1. Write the three things that actually move your week.
    2. Put each one in the calendar with a start time, not a wish.
    3. Park the rest on a list that you open Friday.

    Who to call The friend who texts you Wednesday

  • I have to host and I'm dreading it.60 min · $222You leave withA run of show you can follow without thinking
    See the MatchBook
    MatchBook · 60 min Burn · a sampleA run of show: you host the first ten minutes, the food hosts the rest.
    1. Pick the one thing you will do well and drop the rest.
    2. Write the timeline from doorbell to last goodbye.
    3. Hand two jobs to two people before the night.

    Who to call The guest who offers to help

Opens later in 2027 · Creative Burn

Bring me the whole brand. Leave with the keys.

A Burn Session gets you unstuck. Creative Burn builds the whole thing with you: brand, website, launch kit and social, made side by side and then handed over. You own it, and you know how to run it. It's how I built this business, as a one-person agency run with an agentic C-suite. The packages open later next year, and the list hears first.

What's in a Creative BurnWhat's in a Creative Burn The brand, the doors, and the keys.
The brand

Your name, voice, colors and marks in one system you'll actually use. No 80-page guide that gathers dust.

The doors

A Wix site you own, plus the launch kit and social set to open with a bang instead of a whisper.

The keys

I hand it all over and train you to run it with AI tools, so you never wait on a designer again.

Everything you're looking at, from the site to the brand to this very sentence, came out of the same Burn.

Quick answers
Do I need to know what I need help with before I book?

No. Bring the mess. If you know exactly what you need, we move fast. If you don't, that's what the session is for.

What's the difference between the 15, 30 and 60?

Fifteen is for one decision you need made. Thirty is for doing the thing you've been avoiding, side by side; start there if you're not sure. Sixty is for when everything's tangled together and you need a plan you can follow on a bad day.

Why not just ask an AI?

You can, and it'll take the dump just fine. It won't be curious about you, notice what you're dodging, or hold you to the next step. That's me.

Do you text?

No. Email, Zoom, and a phone line Sparky answers.

Will you just do it for me?

No, on purpose. A concierge doesn't cook your dinner. You do the thing. I make sure you're not doing it alone, and you leave with the right next step, tool or person.

What happens after I book?

You'll get a confirmation with your Zoom link and a few optional Kindling questions. Answer in a sentence, or skip them and just show up. We'll start wherever you are.

Sessions use Zoom's AI notetaker so your MatchBook catches everything. Rather not? Just say so when we start.

What's a MatchBook?

Your takeaway, in your inbox after every session: what we decided, your next three moves, who to call, and one line for when you get stuck at 1 a.m.

Is this for home stuff or work stuff?

Both. At Home is the apartment, the week, the dinner, the dreaded hosting. At Work is the business, the bio, the inbox, the junk drawer of systems. Same session, different life.

All the WTF?!

From the Press

Three Burners

Three ways I work, one furnace. Tap a card to read the piece in the Press.

Spark

Course by Course

A poem about the day I almost said the thing.

Read in the Press
Match

How a One-Man Agency Runs

Six days, one person, and what I sell.

Read in the Press
Reader notes Leave a noteLeave a note Nothing posts until I read it.
Reader notes

Approved notes show here.

Had a Burn? Thinking about one? Tell me what landed, what didn't, and what you wish I offered.

Leave the box unticked and it stays between us.

Share card: Bring the thing you keep talking about. One on one, by video. Leave with a plan you can follow on a bad day. Dopamine Furnace Creative, @furnace.creative.
Pass the spark

Know someone who'd want this?

Send them the card. It's sized for Instagram, Facebook and Threads, and it brings them right back here. Tag @furnace.creative so I can say thank you.

Save the card
Keep going

Where to next.

Start here

Don't know where to start? Neither did I.

See my own brief, my session and the MatchBook I walked away holding. Then fill in yours.

Start here
Gift

Give them an escape.

Gift a Burn Session or a whole trip. The cards never expire.

Give a gift
Typeset Rangers

Know someone doing great things?

Pin a flyer for a person, a piece of work, or something you want. I approve the board every Friday.

Meet the Rangers

You've got the spark.
I've got the matches.

Journeys

What can I help you with?

Not sure? Start with the room. You can add the trip any time.

Pass the spark

Send them the card.

Sized for Instagram, Facebook and Threads. Tag @furnace.creative so I can say thank you.

Save the card

Sending me to a friend? Pick the card that fits them.