About · Aaron Berth · Milwaukee

You're hiring the person, not a playbook.

I'm a Milwaukee strategist, the whole-person kind, and my own target market: queer, AuDHD, a creative brain that runs hot, and more ADHD tax paid than I'd like to admit.

Remote, by video, wherever you are. A few optional questions first, then the real conversation.

Aaron Berth, smiling on a downtown Milwaukee corner in a newsboy cap and navy jacket
Who you're talking toAaron Berth · Milwaukee, queer and AuDHD
A hand opening a door onto bright lightThe open door
Aaron working on a laptop at a barThe work
Three brains, one guy

Most people hire three people for this. You get one guy with good snacks.

  1. Right brain makes it. The brand, the page, the trip, the words.
  2. Left brain prices it. Real numbers, plain terms, no surprises.
  3. The systems brain sees how it fits. Who does what next, and why it holds.
The open door

The door's open.

  1. Queer-owned, and everyone's welcome. Bring the whole you.
  2. Built for brains that work differently. We go at your pace, with breaks when you want them, and everything lands in writing afterward.
  3. Camera on or off, your call. Captions are always on, and chat counts as talking.
  4. No judgement. Fierce kindness, not Midwest nice.
Stamp: Queer-owned. Your pace. Captions on. No judgement.
My story · Who you get

Queer. AuDHD. Midwest, minus the nice.

"I don't have an identity crisis. I have an identity library, and the research section keeps growing."

No judgement, whoever you are and whoever you're traveling as. Bring your chosen family. Leave the code-switching at the door.

What I'm for

Find your own way. Strike the first match together.

  • Why meOne person for the thing you're stuck on and the trip you keep not taking. Done with you, not for you, and it all lands in writing.
  • The valuesFierce kindness. Plain words. The open door.
Both sides of the door

The guest and the machine behind the door.

Years inside hospitality, from Starbucks to Marcus Hotels, then marketing at Northwestern Mutual. Now a one-man agency: Burn Sessions and Journeys as a Fora travel advisor.

Board member · Brady Street BID #11
Milwaukee
Travel advisor · Fora Travel
Journeys
Where I come from

The best of the Berths and the Cassidys.

I got the best parts of my mom and my dad. You'll hear about them around here, so meet them.

Every family has its problems. Mine keeps working through them, and keeps growing.

Sometimes soup is an olive branch.

Aaron and his mom, Darla, laughing under a tree in spring
Mom · DarlaThe chief mom officer. My humor and my storytelling come straight from her. She's been one of my role models my whole life.
Aaron in a graduation cap and gown, smiling beside his dad, Dave
Dad · DaveA role model too. He's a huge part of who I am, and of how I keep becoming who I am, over and over again.
  • At your tableThe Dad you call when your father isn't available.
  • In your toolboxThe handiest homo you know.
  • At the barThe guncle who says no to the white zin.
And the friend who won't lie to you · Fierce kindness, not Midwest nice
  1. The true thingI'll tell you what I see, not what's polite.
  2. Said clearlyPlain words, no cushioning, no consultant fog.
  3. Care to stayAnd I stay while you do something about it.

Ready to hear the true thing? Fifteen minutes is plenty.Book a Burn

How to reach me

That should have been an email.

The site to start, email to talk, Zoom to work. Sparky picks up at (708) 414-6945. Email beats DMs. I read every one and reply within two business days, usually with opinions.

WTF?! · Frequently asked

Questions first. That's allowed.

Burn Sessions
Do I need to know what I need help with before I book?

No. Bring the mess. If you know exactly what you need, we move fast. If you don't, that's what the session is for.

What's the difference between the 15, 30 and 60?

Fifteen is for one decision you need made. Thirty is for doing the thing you've been avoiding, side by side; start there if you're not sure. Sixty is for when everything's tangled together and you need a plan you can follow on a bad day.

Why not just ask an AI?

You can, and it'll take the dump just fine. It won't be curious about you, notice what you're dodging, or hold you to the next step. That's me.

Do you text?

No. Email, Zoom, and a phone line Sparky answers.

Will you just do it for me?

No, on purpose. A concierge doesn't cook your dinner. You do the thing. I make sure you're not doing it alone, and you leave with the right next step, tool or person.

What happens after I book?

You'll get a confirmation with your Zoom link and a few optional Kindling questions. Answer in a sentence, or skip them and just show up. We'll start wherever you are.

Sessions use Zoom's AI notetaker so your MatchBook catches everything. Rather not? Just say so when we start.

What's a MatchBook?

Your takeaway, in your inbox after every session: what we decided, your next three moves, who to call, and one line for when you get stuck at 1 a.m.

Is this for home stuff or work stuff?

Both. At Home is the apartment, the week, the dinner, the dreaded hosting. At Work is the business, the bio, the inbox, the junk drawer of systems. Same session, different life.

Journeys
What does the $333 cover?

The thinking. A trip built around you, up to 7 nights: where to sleep, what to do, where to eat, and how to get from one to the next. It includes a complimentary 30-minute Burn Session to walk through the trip live, or save for a rainy day. Going longer? Up to 14 nights is $555, with a free 60-minute Burn Session.

Do we have to get on a call?

No. Send one trip request, by chat or form. I read it myself and reply within two business days with a yes, a not-yet, or a question.

When do I pay?

After I say yes. Then your itinerary lands within a week of the fee, with one round of changes.

Can you plan somewhere other than Wisconsin?

Yes. Milwaukee and Wisconsin are home turf, and I've camped every Wisconsin state park. I'll plan a trip anywhere that's safe and welcoming for you.

The practical stuff
Is this in person or remote?

Remote, by video, from anywhere.

What's "Fierce kindness, not Midwest nice"?

The true thing, said clearly, with enough care to stay and help. You'll get an honest read, not a cushioned one, and you'll leave with something in your hands.

Do you do ongoing work, or just single sessions?

Burn Sessions are single sessions by design. Book what you need, when you need it. No retainer, no package pressure.

Can I reschedule or cancel?

Yes, through the link in your confirmation email. Full refund 24 hours or more ahead; the rest is on the Policies page.

Is there a referral thing?

Pass a match. When a friend books a paid session and tells me you sent them, your next 15 minutes are on me.

One person · Two lanes

Same story. Told my way.

The front of the house · You're here

Dopamine Furnace Creative

Concierge-style Journeys, planned start to finish, and Burn Sessions to stop the spiral and start the thing. The part that keeps the lights on.

See the trips
The back of the house

Boiling Point Identity Press

Where I write it all down: essays, walks, field guides and zines, set, numbered and printed.

Step into Boiling Point
From the Press

Three Burners

Three ways I work, one furnace. Tap a card to read the piece in the Press.

Spark

A Queerdo Looks at 44

The story of how I got here, told straight.

Read in the Press
Match

How a One-Man Agency Runs

Six days, one person, and what I sell.

Read in the Press
Furnace

Reading 001: Forced Perspective

The canon, one reading at a time.

Read in the Press
Share card: Get the MatchBook. A letter, the free Burn Brief and Trip Brief, and one small ask. Dopamine Furnace Creative, @furnace.creative.
Pass the spark

You may not need me, but you know someone who does.

Buy yourself some peace of mind and send them my way instead.

Send them the card. It's sized for Instagram, Facebook and Threads, and it brings them right back here. Tag @furnace.creative so I can say thank you.

Save the card
Pass a match · The referral

Book a session and I send you your own Pass a match link after. When a friend books a paid session with it, your next 15 minutes are on me.

Book a Burn
Keep going

Where to next.

Typeset Rangers

Know someone doing great things?

Pin a flyer for a person, a piece of work, or something you want. I approve the board every Friday.

Meet the Rangers
Send a friend

You know someone who needs me.

Send them my way in one tap, then put yourself in my address book for a card from me.

Send me a friend
Field guides

Proof of how I plan.

My own walks, written up the way I'd build your trip. Maps, meals, the hotel.

Read the field guides

You've got the spark.
I've got the matches.

Journeys

What can I help you with?

Not sure? Start with the room. You can add the trip any time.

Pass the spark

Send them the card.

Sized for Instagram, Facebook and Threads. Tag @furnace.creative so I can say thank you.

Save the card

Sending me to a friend? Pick the card that fits them.