Field Guides · By Aaron Berth

Go where I'd go.

These are the places I actually walk, eat and send my friends, written up the way I'd plan your trip. Each guide is a proof of the work: real stops, real tables, one thing to know.

The Milwaukee breakwater lighthouse at sunrise on Lake Michigan Milwaukee
Downtown Milwaukee buildings along the riverReal stops
A dirt path through dune grass toward pines on the Lake Superior shoreReal trails
The guides

Pick one out of the rack.

  1. 1 · Pick a card. Hover a brochure and it lifts out of its pocket. Tap it to read. Free.
  2. 2 · Go darker. Some cards carry a Boiling Point reading underneath, the longer story.
  3. 3 · Want yours? I'll build you one for $333. New cards land on the rack all the time.
Take one · They're free

Read the darker cutForced PerspectiveMilwaukee's Scars

Read the darker cutA Queerdo Looks at 44

Check back often. New things are always added to the rack in the lobby.

The trip guidesThe trip guides Three kinds of trips I build, each with a sample plan.
The park notesThe park notes Strike Anywhere: one Wisconsin state park a week. Next up, Amnicon Falls.
The darker cutsThe darker cuts The walks and the trips, written up at Boiling Point.
Reader notes Leave a noteLeave a note Nothing posts until I read it.
Reader notes

Approved notes show here.

Got a neighborhood, a park or a weekend I should write up next? Tell me.

Leave the box unticked and it stays between us.

Share card: Six stops on the street I've sat with since 2005. Where to eat, what to walk, and the hotel I'd book. Dopamine Furnace Creative, @furnace.creative.
Pass the spark

Know someone who'd want this?

Send them the card. It's sized for Instagram, Facebook and Threads, and it brings them right back here. Tag @furnace.creative so I can say thank you.

Save the card
Pass a match · The referral

Book a session and I send you your own Pass a match link after. When a friend books a paid session with it, your next 15 minutes are on me.

Book a Burn
Keep going

Where to next.

Journeys

Concierge-style trip planning.

$333 for up to 7 nights: hotels, the itinerary and the stuff you'd never find on page one.

See Journeys
Journeys

Start a trip.

Tell me where you want to be. I'll take it from there.

Start a trip
Typeset Rangers

Know someone doing great things?

Pin a flyer for a person, a piece of work, or something you want. I approve the board every Friday.

Meet the Rangers

You've got the spark.
I've got the matches.

Journeys

What can I help you with?

Not sure? Start with the room. You can add the trip any time.

Pass the spark

Send them the card.

Sized for Instagram, Facebook and Threads. Tag @furnace.creative so I can say thank you.

Save the card

Sending me to a friend? Pick the card that fits them.